Graphic & Brand Design
Burberry
I crafted a narrative of luxury and tradition with a modern twist, using the Burberry Check pattern and painted abstracts of natural scenery.
Burberry
Burberry is a British luxury fashion house headquartered in London, England. It currently designs and distributes ready to wear including trench coats (for which it is most famous), leather goods, footwear, fashion accessories, eyewear, fragrances, and cosmetics.
Established in 1856 by Thomas Burberry, originally focusing on the development of outdoor attire, the house has moved into the high fashion market, developing gabardine, and products made exclusively for the brand.
Branding Elements
I chose the Burberry Check as one of the branding elements because it is a homage to both Burberry’s origin and later prominence. This design is synonymous with high-end international fashion. Burberry’s patented design was first only sewed into the company’s coats in the 1920s, but it wasn’t until the late 1960s that it became a scarf.
In order to not lose any of the prestege I isolated the Burberry logo in a chromatic field atop the design. This field consists of texture brushstrokes contrasted by raw canvas.
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“Greg's web design is incredibly effective in bringing much-needed growth to our business, & his expertise has unceasingly ensured our success. If you are considering using Greg, we cannot recommend him enough!”
“Greg is the most prolific artist I've met in my career. It is refreshing to see how Greg could maintain balance with an array of creative mediums — design, and painting. He also brings levity to any work environment and out-of-the-box ideas that resumes can't capture.”
“Working with Greg was always a pleasure. His design talents are buoyed by a set of practical and organizational skills not often found in people with his innate abilities.”
“Are you looking for a Swiss Army knife for all things related to creative design? Greg’s skill set is multifaceted. His creative artistic abilities are unparalleled. When coupled with his in-depth understanding of web/ad design, and copywriting skills that result in high conversion rates, a winning combination is unleashed. ”
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