Brand & Graphic Design
Pittsburgh Zoo
& PPG Aquarium
The logo for the Pittsburgh Zoo has long been a favorite of mine, and it’s a great example of a logo with hidden symbolism. The use of negative shapes in the form of animal heads and soaring birds to create extra context is brilliant. I wouldn’t want an advertisement’s goal to compete with that logo. Thus the dilemma.
I used minimal aquatic painting gestures to show the majestic wonder of the aquarium. Not wanting to compete with the Pittsburgh Zoo & PPG Aquarium logo, I placed the logo in a color field inspired by American Painter: Mark Rothko.
The Pittsburgh Zoo
The Pittsburgh Zoo & PPG Aquarium is one of only six major zoo and aquarium combinations in the United States. Located in Pittsburgh, Pennsylvania’s Highland Park, the zoo sits on 77 acres (31 ha) of park land where it exhibits more than 4,000 animals representing 475 species, including 20 threatened or endangered species.
They Like us
Hear what some of our clients have to say about our services and expertise.
“Greg's web design is incredibly effective in bringing much-needed growth to our business, & his expertise has unceasingly ensured our success. If you are considering using Greg, we cannot recommend him enough!”
“Greg is the most prolific artist I've met in my career. It is refreshing to see how Greg could maintain balance with an array of creative mediums — design, fine art and painting. He also brings levity to any work environment and out-of-the-box ideas that resumes can't capture.”
“Working with Greg was always a pleasure. His design talents are buoyed by a set of practical and organizational skills not often found in people with his innate abilities.”
“Are you looking for a Swiss Army knife for all things related to creative design? Greg’s skill set is multifaceted. His creative artistic abilities are unparalleled. When coupled with his in-depth understanding of web/ad design, and copywriting skills that result in high conversion rates, a winning combination is unleashed. ”
Let's Start Something new
Say Hello
I'm always seeking new creative projects, commissions, and career opportunities. Please, do not hesitate to contact me.
