Brand Design
Canada Dry
Rather than using a traditional product shot, I chose a surrealist angle to showcase the product in order to grab the customer’s attention.
Canada Dry
Canada Dry is a soft drink brand. Canada Dry has been known for its ginger ale for over a century, while the brand also makes a variety of other soft beverages and mixers. The name “Dry” alludes to the absence of sweetness, as in a dry wine. When John J. McLaughlin first created formulated “Canada Dry Pale Ginger Ale,” it was notably less sweet than other ginger ales on the market at the time, so he labeled it “dry.”
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