Graphic & Brand Design
Ckwair
Ckwair, pronounced square, was a cutting-edge technology firm that aspired to bring the world of gaming to the skies. Their goal was to create a platform that would allow customers of various airlines to play games on flights and communicate with other passengers. It was feasible and encouraged to reconnect after the flight.
About Logo Design
I considered making the Ckwair logo a square shape, but eventually opted to skew the square’s 90° lines and round the left side to complement the curve of the “C.” I also experimented with the notion of creating an airline-style logo by isolating the word “air” from the rest of the design. To represent the frequency technology I incorporated the wireless symbol.
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